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Life Insurers


Life Insurers

As long-term insurance, life insurance often comes with an investment option that appreciates over time. Given such, life insurance has historically only been offered by life insurers through a broker. The internet and direct short-term insurers have influenced life insurers to begin offering pure life cover direct to the public.

While pure life cover doesn’t include an investment bond or pension fund option, it does cover you for disability and dread disease and functions in much the same way as any short-term insurance policy. As a result, life insurers allow you to apply for such life insurance quotes online via online insurance quote aggregators. Thus life insurance is now offered by two types of life insurers: broker life insurers and direct life insurers.

Broker life insurers

Life assurance is traditionally only offered through broker life insurers. Life assurance is life insurance with an investment option. This means that for a life insurance policy that can be cashed in or liquidated, you’ll have to go through a broker. The complexities of such insurance policies require the expertise of a specialist and registered financial advisor.

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As broker life insurers understand the extent and limitations of life insurance, they’re better equipped to help you get the cover you need than a direct life insurer call centre agent. Brokers have also established working relationships and networks with life insurers to get you the deal you need with the life insurer that can provide it.

Direct life insurers

Direct life insurers though, do not come with the included cost of broker fees making it an appealing option. Taking the complication out of life insurance, direct life insurers provide straight forward life cover that pays out on the death or disability of the policyholder. Direct life insurers also allow you to apply for quotes online, which makes it easier to compare. (As opposed to a broker who presents only those life insurers they have a relationship with.)

Getting a life insurance right over the phone is now as easy as getting car or home insurance. Why not fill in our online form and wait for the life insurers to contact you?

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